The Brief: Develop a long(ish) format video that could clearly communicate a large amount of information. Using the internal brand guidelines, we saw a clear style of bright colors and whimsical icons that they already used. However, much of the existing library didn’t fully support the story we were telling, so we created a new set of graphics tailored specifically to retirement content.

The Approach: Given the volume of content, we knew from the outset the video would run longer than we would typically prefer. While the goal is usually to simplify and cut wherever possible, this project focused on maintaining clarity without sacrificing completeness. A bouncy, playful animation style helped drive pacing, layering in small visual moments that kept the content engaging without distracting from the core message.

The Outcome: The client was very happy with the final video and even allowed us to trim some redundant sections toward the end. It’s always rewarding to see trust grow through collaboration over the course of a project.