The Brief: Develop a piece that connects Seneca’s dedication to food quality and employee safety with how they extend that same commitment to employees’ financial well-being through the Seneca/Empower Retirement Plan, while positioning both under a shared standard of excellence.

The Approach: Filmed on location at one of Seneca’s food production facilities, the video juxtaposed real workplace environments with clear, approachable retirement messaging. The creative focused on ensuring the story felt authentic to Seneca employees while clearly communicating participant benefits through Empower.

The Outcome: The final video struck a strong balance between brand storytelling and practical information, helping employees better understand their retirement options while reinforcing trust in both Seneca and Empower.