Empower Website
Led ground-up redesign and redevelopment of Empower and Great-West’s enterprise websites.
Defined UX strategy through personas, journey mapping, and structured information architecture. Migrated from a limited legacy CMS to Drupal, establishing a modular, scalable content infrastructure.
Launched a thought leadership publishing framework, enabling expanded content strategy and strengthening brand authority.
Modernizing the Digital Foundation
As part of the modular Drupal implementation, established reusable iconography and standardized design components to ensure brand consistency across web, print, email, and social channels.
Developed a fully animated icon system to enable efficient, repeatable use while maintaining visual cohesion and flexibility across touchpoints.
Design Systems & Animation at Scale
As the website evolved, introduced fully animated interface elements to enhance engagement and reinforce key messaging across critical user journeys.
Identified Lottie as the optimal lightweight animation framework, enabling high-quality motion design with minimal performance impact.
Led the video team in developing large-scale animations and expanding the animated icon library to reflect evolving brand standards and ensure consistency across digital platforms.