Nationwide
Nationwide Retirement engaged Merkle to support a broad range of initiatives across email, direct mail, brochures, landing pages, and video.
While the work was creatively driven, it was tightly integrated with Merkle’s larger campaign testing framework and performance measurement strategy—ensuring that creative execution was directly informed by data and tied to measurable outcomes.
Nationwide “Clear Day”
Part of a broader campaign designed to equip advisors with additional resources to help employees better understand retirement plan expenses.
The video was distributed digitally and included in direct mail via a branded USB tear-away flash drive, extending reach and reinforcing the campaign message across channels.